Discussion about this post

User's avatar
VIDYA HARIHARAN's avatar

Hi Snehal

I've spent a couple of decades working on revenue models in corporate India. I would be happy to help with putting together the business model. The revenue model is something I've been thinking about for a while as well, because I believe, that the financials need to be structured in such a way as to enhance the watchability of the game. That means specific tweaks to the business model which means a slightly different rev model.

I don't want any credit or any money for the work - just want to help, and I like having new problems to solve. Am happy to chat further. You can look up my profile on linked in. Vidyahariharan1311@gmail.com

Regards - Vidya

Expand full comment
Absolutely Cricket by Jegan's avatar

I am not sure about how economically sustainable the WBBL is, but given that we are in the seventh season - It would be safe to assume that they are doing well. We should take learnings out of their model to build out a sustainable model for the WIPL!

As Aditya mentioned in his comment, the best possible way to start would be have teams as extensions of the existing IPL Teams (Similar to the BBL). Using the Brand equities of the likes of CSK, MI, RCB and others for the Women's game can not possibly go wrong. Add to the the IPL 2007 Icon Players format - with the big India Names, it could be a good way to kickstart the WIPL. There perhaps needs to be an inorganic push from BCCI to have the existing franchises invest some more into the Women's game, which is potentially a Big If.

RCB's idea for mixed-gender exhibition match was nixed by the BCCI - But could be another way to promote the Idea of WIPL. There certainly needs to be a bit more flexibility from the stakeholders to make it happen.

Profitability may be the most important metric in the long run, but in the short-run the push should be towards increasing viewership and demand. And as you suggested from the numbers, the demand most certainly seems to be there.

Expand full comment
3 more comments...

No posts