I've spent a couple of decades working on revenue models in corporate India. I would be happy to help with putting together the business model. The revenue model is something I've been thinking about for a while as well, because I believe, that the financials need to be structured in such a way as to enhance the watchability of the game. That means specific tweaks to the business model which means a slightly different rev model.
I don't want any credit or any money for the work - just want to help, and I like having new problems to solve. Am happy to chat further. You can look up my profile on linked in. Vidyahariharan1311@gmail.com
I am not sure about how economically sustainable the WBBL is, but given that we are in the seventh season - It would be safe to assume that they are doing well. We should take learnings out of their model to build out a sustainable model for the WIPL!
As Aditya mentioned in his comment, the best possible way to start would be have teams as extensions of the existing IPL Teams (Similar to the BBL). Using the Brand equities of the likes of CSK, MI, RCB and others for the Women's game can not possibly go wrong. Add to the the IPL 2007 Icon Players format - with the big India Names, it could be a good way to kickstart the WIPL. There perhaps needs to be an inorganic push from BCCI to have the existing franchises invest some more into the Women's game, which is potentially a Big If.
RCB's idea for mixed-gender exhibition match was nixed by the BCCI - But could be another way to promote the Idea of WIPL. There certainly needs to be a bit more flexibility from the stakeholders to make it happen.
Profitability may be the most important metric in the long run, but in the short-run the push should be towards increasing viewership and demand. And as you suggested from the numbers, the demand most certainly seems to be there.
I have gone through both the threads regarding the WIPL, I had some comments and thoughts:
• I think the best way to start the WIPL would be as you say force the teams to invest a certain percentage from their profits into the woman's game, and I fully agree that calling it CSR or some sort of charity is downright disrespectful to woman's cricket. And as you say rightly investing profits from the men's IPL would be akin to a company investing profits from its legacy product into a newer product, and as times goes by and WIPL becomes a matured product and starts earning good revenue the percentage of the profits to be invested can be reduced.
• Right now, the BBL has a woman's team for each of the franchises, do you think it’s possible or even advisable for the WIPL to do the same, I believe that 8 or 10 teams at this point would be stretching it a bit, it would be better to start of with maybe 6 teams so that one team can have more than one marquee player. What are your thoughts?
• Also I think for starters the WIPL should run in parallel with the IPL, maybe schedule the woman’s game at the 4pm slot followed by the men’s game and as far as possible ensure that the same two teams play on the day so if the woman’s game is MI vs CSK then the men’s game should also be MI vs CSK, and for sure the knockout games especially the final should be played on the same day as my hunch is that for the first few years the knockout games are likely to attract eyeballs especially from casual fans.
• Over the past few days, I have been following the WBBL especially the games involving Indian stars, I don’t get time to watch full game so I tend to catch short highlights that the CA’s YouTube channel puts out, I think this needs to be done asap by the BCCI. CA, ECB and even NZ put out regular content on their YouTube channel especially short highlights packages on match days. Today with the insane levels of Internet penetration and the fact that more and more traditional TV channels are becoming obsolete most people especially teens and people in their 20’s are likely to catch the highlights on their phone via YouTube. Imagine a 3–4-minute video of a blinder from Mandhana or Hamanpreet, it can be easily shared on social media which would at least pique interest of a few people who would watch the next game to catch a glimpse of Mandhana or Hamanpreet and in turn end up watching a blinder from some 19-year-old prodigy.
Your points are all solid. On the WBBL, there is a difference between the Indian and Australia models. CA own the BBL and all clubs, but the BCCI have private franchises. Still, I do believe there' enough potential for us to have aligned IPL teams for men and women. That will be explained in part 2 of the three part series I'm planning on the topic.
Hi Snehal
I've spent a couple of decades working on revenue models in corporate India. I would be happy to help with putting together the business model. The revenue model is something I've been thinking about for a while as well, because I believe, that the financials need to be structured in such a way as to enhance the watchability of the game. That means specific tweaks to the business model which means a slightly different rev model.
I don't want any credit or any money for the work - just want to help, and I like having new problems to solve. Am happy to chat further. You can look up my profile on linked in. Vidyahariharan1311@gmail.com
Regards - Vidya
I am not sure about how economically sustainable the WBBL is, but given that we are in the seventh season - It would be safe to assume that they are doing well. We should take learnings out of their model to build out a sustainable model for the WIPL!
As Aditya mentioned in his comment, the best possible way to start would be have teams as extensions of the existing IPL Teams (Similar to the BBL). Using the Brand equities of the likes of CSK, MI, RCB and others for the Women's game can not possibly go wrong. Add to the the IPL 2007 Icon Players format - with the big India Names, it could be a good way to kickstart the WIPL. There perhaps needs to be an inorganic push from BCCI to have the existing franchises invest some more into the Women's game, which is potentially a Big If.
RCB's idea for mixed-gender exhibition match was nixed by the BCCI - But could be another way to promote the Idea of WIPL. There certainly needs to be a bit more flexibility from the stakeholders to make it happen.
Profitability may be the most important metric in the long run, but in the short-run the push should be towards increasing viewership and demand. And as you suggested from the numbers, the demand most certainly seems to be there.
Agree. And I believe long term profitability is there too.
Hi,
I have gone through both the threads regarding the WIPL, I had some comments and thoughts:
• I think the best way to start the WIPL would be as you say force the teams to invest a certain percentage from their profits into the woman's game, and I fully agree that calling it CSR or some sort of charity is downright disrespectful to woman's cricket. And as you say rightly investing profits from the men's IPL would be akin to a company investing profits from its legacy product into a newer product, and as times goes by and WIPL becomes a matured product and starts earning good revenue the percentage of the profits to be invested can be reduced.
• Right now, the BBL has a woman's team for each of the franchises, do you think it’s possible or even advisable for the WIPL to do the same, I believe that 8 or 10 teams at this point would be stretching it a bit, it would be better to start of with maybe 6 teams so that one team can have more than one marquee player. What are your thoughts?
• Also I think for starters the WIPL should run in parallel with the IPL, maybe schedule the woman’s game at the 4pm slot followed by the men’s game and as far as possible ensure that the same two teams play on the day so if the woman’s game is MI vs CSK then the men’s game should also be MI vs CSK, and for sure the knockout games especially the final should be played on the same day as my hunch is that for the first few years the knockout games are likely to attract eyeballs especially from casual fans.
• Over the past few days, I have been following the WBBL especially the games involving Indian stars, I don’t get time to watch full game so I tend to catch short highlights that the CA’s YouTube channel puts out, I think this needs to be done asap by the BCCI. CA, ECB and even NZ put out regular content on their YouTube channel especially short highlights packages on match days. Today with the insane levels of Internet penetration and the fact that more and more traditional TV channels are becoming obsolete most people especially teens and people in their 20’s are likely to catch the highlights on their phone via YouTube. Imagine a 3–4-minute video of a blinder from Mandhana or Hamanpreet, it can be easily shared on social media which would at least pique interest of a few people who would watch the next game to catch a glimpse of Mandhana or Hamanpreet and in turn end up watching a blinder from some 19-year-old prodigy.
Thanks
Hi Aditya.
Your points are all solid. On the WBBL, there is a difference between the Indian and Australia models. CA own the BBL and all clubs, but the BCCI have private franchises. Still, I do believe there' enough potential for us to have aligned IPL teams for men and women. That will be explained in part 2 of the three part series I'm planning on the topic.